From our Founder Sally Palmer

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Throughout my career, I’ve often heard clients say things like “I wish someone could just help me buy a car” or “I don’t know where to start with buying a car.” Those conversations inspired me to create She’s Car Curious — a service designed to remove the stress and uncertainty from car buying. Whether you’re in Adelaide or a regional town, my mission is simple: to give you clarity, confidence, and access to Adelaide’s best new car prices.

With over 20 years in the automotive industry, I bring unrivalled expertise in car sales and fleet management. I’ve worked across leading brands including Ford, Hyundai, Toyota, Mitsubishi, Holden, Nissan, and used vehicles, giving me a deep understanding of the car market. Having been involved in more than 5,000 purchase transactions, I know how to research, compare, and negotiate the right vehicle for every client.

While I’m not a licensed finance broker, my background has given me valuable insight into how finance options work in practice. I’ve supported clients navigating personal car loans, novated leasing, and commercial arrangements by helping them understand the process and ask the right questions. My role is to simplify the journey and connect you with trusted professionals when finance expertise is required — ensuring you feel confident every step of the way

Thanks to trusted relationships with dealerships across Adelaide and beyond, I can leverage insider networks to secure competitive pricing and transparent deals. Dealers respect my insights and are eager to support my mission of helping buyers — whether individuals, small businesses, or regional clients — get the most value out of their purchase. With She’s Car Curious, you’re not just buying a car; you’re securing Adelaide’s best new car prices with an advocate by your side.

All of my experience — from decades in the automotive industry to thousands of car purchase transactions — has led me to one clear passion: helping clients make confident, informed decisions about their next vehicle. I believe buying a car should feel exciting, not overwhelming, and my role is to ensure you feel supported every step of the way.

With She’s Car Curious, you’ll have an advocate who listens, simplifies the process, and connects you with Adelaide’s best new car prices. My commitment is to give you clarity, confidence, and value, so you can drive away knowing you’ve made the right choice for your lifestyle, your budget, and your future.