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About She's Car Curious

Sally Palmer - Founder of Shes Car Curious

  

With over 20 years of experience in the automotive industry, Sally is a seasoned expert in car sales, finance, and fleet management. 


Throughout her career, she has worked across multiple leading brands, including Ford, Hyundai, Toyota, Mitsubishi, Holden, Nissan, and used vehicles, giving her an unrivalled depth of knowledge in vehicle purchasing.

Beyond sales, Sally has extensive expertise in asset finance, helping individuals and businesses secure funding for their vehicles. Whether it’s personal car loans, novated leasing or commercial financing, she has guided countless clients through the complexities of securing the right financial solutions.


Her time in the fleet industry has provided her with a deep understanding of the whole-of-life cost of vehicles, meaning she doesn’t just help clients pick the best car for today—she ensures it’s the right purchase for the long run. Sally takes into account resale value, maintenance costs, and efficiency, helping clients make informed choices that suit their budgets and lifestyles.


Thanks to her strong relationships with dealerships across Adelaide, Sally is a seasoned expert in navigating the car market, leveraging her extensive experience to research, compare, and negotiate the best deals—so you don’t have to.

Dealers trust her insights and expertise, and they are eager to support her mission of ensuring buyers—whether individuals or small businesses—get the most value out of their purchase.


Over her years in the automotive sector, Sally has been involved in more than 5,000 car purchase transactions. With She’s Car Curious, she is using her knowledge and extensive network to empower buyers, offering transparent, strategic advice that removes uncertainty from the car-buying process. With Sally by your side, you’re not just getting a car—you’re securing the best possible deal for your future.

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